After the Dubai fair, we are moving even further East. Last December, thanks to our new local partner, Shika Coffee International, we had been to Hotelex 2023 in Shenzhen, and now we are ready to return to China for the new edition of the hospitality fair in Shanghai.

The Far East has always made us think predominantly of tea rather than coffee, but in fact the coffee market in China has seen tremendous growth in the last two decades, driven mainly by the consumption of young Millennials and GenZ from the big metropolises, attracted by the “western lifestyle.” 

So much so that Shanghai itself is now considered one of the coffee capitals of the world, and was even recently listed as the city with the highest number of coffee shops in the world, more than half of which are artisanal and independent.

And according to several analysts, the Chinese market in 2025 will have doubled the volumes of 2022: a huge market in great ferment, capable of infecting even the immense Chinese province and neighboring economies, such as Vietnam. And a market where made in Italy is highly valued, in fact Italian companies are among the main exporters and suppliers in the sector.

Our grinders cannot miss it. We will showcase our MAC5 and TA250special.

From March 27 to 30, you will find us at Hotelex 2024 Shanghai, booth #2.2D26.